Artwork Guidelines



Any questions please contact the graphics department
phone: 604-504-0588 email:

West Coast Labels Ltd. Accepts artwork supplied on disk or as an email attachment. To ensure that the process of creating labels from your existing artwork goes as smoothly as possible, have your artist review the following – if you have any questions please contact our Art Department.



As with the majority of the Graphic Arts Industry, our Art Department uses Macintosh prepress computers and software. Artwork created on other computer systems will likely be compatible if your artist uses postscript-based programs.

Please review the rules below prior to submitting artwork.

  • Disks are to be accompanied by a hard copy of the artwork. When submitting by e-mail, please fax or mail a proof copy. When describing colours use Pantone spot colour numbers. Whenever possible, we prefer that you specify three digit colours not four (for example, red Pantone 192 not red Pantone 1925)
  • Only photographs or “paintings” should be in bitmap (Photoshop) format. When “placed” in your layout they can be either TIFF or EPS. Include a copy of the original source file with your submission. ( Do not link to files not supplied).
  • In Photoshop, when converting from RGB to CMYK use the SWOP Coated settings at 35% dot gain. All other artwork (e.g. Text or line art) should be vectored (as created by Adobe Illustrator, Macromedia Freehand or Corel Draw). Whenever possible do the final assembly of your artwork in Adobe Illustrator, other programs do not readily allow the flexographic distortion we must perform on every file.
  • All Pantone spot colours should be converted to Pantone process colours before saving the file (unless additional spot colours have been purchased). Also, please provide documentation of original Pantone spot colours used in file before converting to CMYK.
  • Do not trap your artwork – our art department will trap to our specifications.
  • Screen values must not be below 3% or above 95% (this applies to graduations and scanned images).
  • All line weights are to be a minimum of 0.5 pt (0.07”) for positive copy, for reverse lines use 0.7 pt (0.10”)
  • Borderlines on labels should be a minimum of 1/16-inch away from the edge of the label. It can be set to bleed off the edge of the die-cut labels only. Bleeds must have artwork extending at least 1/8” beyond the die-line on each side that bleeds.
  • Keep files clean – eliminate unused objects.
  • We have an extensive Macintosh font library, but if we don’t have the exact version used in your file, it may display and print differently. If in doubt, call for our advice – remember Type One fonts have two components. Minimum type size for positive copy is 4 pt., for reverse copy the minimum is 7 pt. Avoid using serif fonts in reverses and for small copy. Use Adobe Type One fonts whenever possible, as other font languages can create compatibility issues when imaging your artwork. An alternative to supplying fonts is to convert your text to outlines – remember however, that outline text is extremely time consuming to edit.
  • Unformatted text copy can be in any popular word processing program.
  • Acceptable Macintosh programs include: Adobe Illustrator CS6, Adobe Photoshop CS6 and Corel Draw 11
  • Acceptable PC programs include: Adobe Illustrator, Photoshop, and Corel Draw
  • Preferred Program: Adobe Illustrator CS6

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